Ethiopia: Consultancy - Communication Strategy and Plan of Action for AUC Migration and Mobility Activities

CONSULTANCY SERVICES FOR

THE DEVELOPMENT OF A COMMUNICATION STRATEGY AND PLAN OF ACTION

FOR THE AUC MIGRATION AND MOBILITY ACTIVITIES

Reference Number: 83311686

1. BACKGROUND AND RATIONALE

Africa has several migration legal instruments and policies that provide the Continent, Regional Economic Communities (RECs) and Member States with guidance on migration management, including the 2006 AU Migration Policy Framework for Africa (MPFA), the Joint Labour Migration Programme (JLMP) and the Protocol on Free Movement of Persons in Africa.

While the MPFA had been in existence for 10 years, its implementation had not been evaluated since its adoption. In this regard, in 2016 the AUC embarked on an evaluation of the MPFA.

One of the major findings of the evaluation was that: There is limited sensitization on the MPFA by the AUC. Consequently, most Member States/RECs are unaware of the framework and therefore do not make use or reference the framework in managing migration. To this end, the evaluation recommended that:

i) The AUC should embark on sensitization campaigns focused on creating awareness of the MPFA among Member States and RECs.

ii) There is need for on-going advocacy to keep government officials, Civil Society Organization (CSOs) and other stakeholders in tune with the aspirations of the MPFA.

Following the evaluation, the AUC revised the 2006 AU Migration Policy Framework for Africa, which included the formulation of a plan of action for its implementation: The Plan of Action (2018 – 2030) of the 2018 (revised) MPFA*.* Activities in the plan of action seek to address recommendations under the various thematic areas that are identified in the 2018 (revised) MPFA. In this regard one of the priorities of the Plan of Action (2018 – 2030) of the 2018 MPFA is to develop a communication and awareness raising strategy, and popularize the 2018 MPFA among Member States, RECs, CSOs and other stakeholders.

While the MPFA appears to be the most comprehensive framework of the African Union on migration, other instruments have been developed and/or approved that enrich the AU policy framework on migration and mobility. In addition to the JLMP and the Protocol on Free Movement of Persons in Africa mentioned above, the Common African Position on the UN Global Compact on Migration can also be cited. In addition to the foregoing, the AUC is also undertaking important initiatives in other thematic areas of migration such as remittances, diaspora engagement, border governance and informal cross-border trade, and social security and protection in labour context. These instruments, policy frameworks, guidelines and programmes, if used and applied effectively, are meant to have long term positive effects on migration and mobility in Africa: hence the need for the AUC to communicate in a consistent and efficient way on these frameworks and all relevant initiatives that contribute in harnessing the potential of migration and mobility in Africa.

It is in this backdrop that AUC is seeking GIZ partnership in the process of strengthening its communication on migration and mobility.

In light of this partnership, GIZ seeks to higher the services of a consultant for the development of a Communication Strategy and Plan of Action for the AUC migration and mobility activities.

2. SCOPE OF WORK

A Consultancy service is requested to support the AUC in developing the aforementioned communication strategy and plan. The scope of work for this consultancy service would encompass the following:

1. Consultations with all relevant AUC departments, institutions and organs to assess their communication needs;

2. Analysis of key documents on migration and mobility, specifically the MPFA, the CAP on the Global Compact on Migration, etc.;

3. Definition of target audiences with regards to the AUC vision, mission and objectives on migration and mobility;

4. Definition of key messages of the AUC’s general migration agenda and its mission and vision on migration, as well as for each AUC department, organ, institution and the respective strategies and programmes for each;

5. Matching of key messages with target audiences and definition of targeted communication tools for matched key messages and audiences;

6. Liaise with relevant AUC stakeholders and its Department of Information and Communication in developing the strategy;

7. Drafting a communication strategy and plan.

3. DELIVERABLES

Accordingly, the deliverables would include the following:

1. A communication strategy with clear communication objectives, target groups, key messages and budget for the period 2019 – 2022;

2. A communication plan presenting the specific communication means and actions for the period 2019 –2020;

3. The priority communication actions for 2019.

4. DURATION OF THE CONSULTANCY

The total number of work days is part of the offer of the consultant. The overall duration of the consultancy is from 21^st of January to 14^th of April 2019. It is estimated that a maximum of 30 days is needed for this consultancy service.

5. CONSULTANTS’ PROFILE

The criteria for selecting the consultant include the following:

I. A degree/diploma in Communication/Public Relations or related subjects;

II. At least ten years’ experience in communications and/or PR;

III. Demonstrable experience is developing communication strategies at regional/continental level;

IV. Advance conceptual understanding and knowledge in communication for development context;

V. Experience and capability to design communication tools in different media channels (digital, web, etc.).

VI. Fluency in English is required, good mastery of French would be an asset.

1. Solid writing and analytical skills;
2. Strong interpersonal and networking skills;
3. International work experience;
4. Ability to interact with senior officials (Government officials and representatives of multilateral and bilateral agencies);
5. Experience in other similar assignments would be an added advantage.

GIZ Support to the AU on Migration and Displacement Project invites eligible Individual Consultants to indicate their interest in providing the Services. Interested candidates must provide information demonstrating that he/she has the required qualifications and relevant experience to perform the Services.

Interested candidates are requested to submit the following documents for consideration:

a) Technical Proposal on:

• Understanding and interpretation of the TOR

• Methodology to be used in undertaking the assignment

• Time and activity schedule

b) Financial proposal

• Consultant’s daily rate in EUR

• Other costs e.g. travel

• Total cost

c) Personal Capacity Statement

• Relevant experience related to the assignment

• Curriculum Vitae of the Consultant

Before submitting any bid, interested bidders should collect further bidding documents listed down by contacting the e-mail address:yeshi.assefa@giz.de or rahel.endale@giz.de

• Invitation letter

• Technical evaluation criteria’s

• Bid sheet

• GIZ General terms and conditions local/international

All bids must be delivered/submitted physically/via email to the address below at or before 4:00 PM local time on Monday 31^st of December 2018 with the reference “83311686”

The address referred above to submit your Technical and Financial Offers is:

German Development Cooperation

GIZ Office, Kirkos Sub City, Kebele 18 (Behind Intercontinental Hotel)

P.O.Box 100009

Addis Ababa, Ethiopia

OR

Via email address:pcc@giz.de